In October 2012, the Rogers Plus brand name was phased out and remaining stores were simply branded as Rogers stores, similar to how Bell Canada and Telus Communications stores are branded.
#Video plus store tv
In May 2012, the company announced in stores and on their website that they would cease renting movies and games, encouraging customers to choose Rogers Anyplace TV or Rogers On Demand instead. The majority of the Rogers Plus stores would remain open and continue to offer cable TV, Internet, and wireless products and services, although most of these downsized and/or relocated to smaller spaces in the same mall/plaza, as the now-redundant space for rental operations took up over half of typical Rogers Plus store footprint.
Rogers ceased rentals on Apand sold all of its previously viewed rental inventory at " buy one, get one free" prices to customers. Following this, Rogers Plus also announced plans to shut down its video rental operations. The interior of a Rogers Plus video rental shop in April 2012Ĭompetitor Blockbuster Canada shut down all of its Canadian video rental stores in 2011. The company changed the name of their chain to Rogers Plus in 2007.Ģ010s: rental business discontinued, another rebranding In December 2011, Rogers Video Direct closed and customers were redirected to the Zip.ca website. This allowed users to rent online and have DVDs delivered by mail. In 2004, Rogers Video began a partnership with Zip.ca to provide a DVD-by-mail service called Rogers Video Direct. Rogers Video also received multiple "Canadian Retailer of the Year" awards in that decade and the next to come.Ģ000s: DVD-by-mail service and rebranding In the country's National Capital Region, which mainly consists of Ottawa, the rental chain agreed to provide services in both English and French. These acquisitions allowed Rogers Video to gain the title of the fifth largest video rental shop chain in North America until its demise. For example, in Saskatchewan and Manitoba, Rogers took over eight stores from TVS Video Superstore and Family Video (not to be confused with the Saskatoon-based Family Video chain that became VHQ) chains. The company's operations grew considerably in the 1990s through take-overs of smaller, local chains. 1980s to 1990s: inception, acquisitions and expansion The exterior of a Rogers Plus video rental shop in Davisville, Toronto, Ontario.
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